Le Vian Chocolate Diamond Rings
by Celes
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Some the most in sought after pieces of jewelry in the last few years have been Le Vian Chocolate Diamond Rings. The term “Chocolate Diamond” was coined by the Le Vian company in an effort to brand brown diamonds, thus adding value. It is an extreme understatement to say that it worked. Thanks to Le Vian, the brown diamond went from a discarded stone to a precious gem that can be worth as much or more than a traditional diamond of the same carat rating.
Brown vs Chocolate vs Champagne Diamond
On a color scale, there are varying shades of brown diamonds. The lighter colored gems are considered champagne. Champagne diamonds are typically more affordable than their darker siblings and are in far less demand. Next on the scale is chocolate diamonds. They are a shade darker than champagne diamonds and are more sought after and more expensive. Finally, there is the cognac diamond. Of all the brown diamonds cognac diamonds are the darkest and maybe most exotic, sometimes containing small hints of orange or green.
Le Vian Brand Chocolate Diamonds
The name Le Vian is synonymous with diamonds. The Le Vian family has been in the diamond business for over 500 years. They have been entrusted to take care of numerous diamonds by many generations of royalty from all over the world. Most famous for guarding the kooh-i-noor diamond for many years until liberated by the English, Le Vian has guarded some of the world’s largest and most valuable diamonds. They are now also well known for their trademarked chocolate diamonds and stunning chocolate diamond jewelry.
Where to Buy Le Vian Chocolate Diamond Jewelry
You can find Le Vian chocolate diamond rings at a few higher end retailers like:
- Macy’s
- Jared’s Galleria of Jewelry
- Kay Jewelers
- Boscov’s
Also, you can find them on a few sites that offer new and used merchandise like:
- Amazon
- Ebay
- Overstock
Distinguishing Authentic Le Vian Chocolate Diamond Jewelry
There are a few ways you can distinguish genuine Le Vian diamond jewelry.
- Genuine Le Vian jewelry will be displayed with the Le Vian tag
- Le Vian diamond jewelry can be registered after purchase. If there is no registration information you may not have a genuine piece of Le Vian jewelry.
Additionally, Le Vian typically doesn’t sell champagne diamond jewelry because it doesn’t fit into their “Chocolate” brand. You can find a high quality champagne diamond ring at many other jewelry retailers. Here are a few jewelry retailers who carry champagne and cognac diamonds by other brands:
- Fred Meyer Jewelers
- Sears
- Zales Jewelers
- Nieman Marcus
- Zaccardi’s
- Helzberg Diamonds
- Gordon’s Jewelers
While there are many brown diamonds on the market today, only Le Vian Chocolate Diamonds have made the value of the whole market increase by over 1000% solely using marketing. These “Low color stones”, once discarded in favor of lighter colored stones, are now some of the most sought after jewelry money can buy.
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